Loyalty and marketing
Turn on winback emails
Automatically email guests who have not ordered in a while, with an optional promo.
3 min read·Last reviewed
Winback emails reach guests who have not ordered in a while and gently invite them back. They go only to guests who consented, and you can attach a promo code to sweeten the offer.
How winback works
Set the window that counts as lapsed, for example a guest who has not ordered in 30 days. When a consented guest passes it, they get a warm reminder email.
Winback emails are a capability we enable per account, so ask us to switch them on. They send only to guests who opted in, and every email includes a one-click unsubscribe.
Add a promo
Attach an active promo code and the email includes the offer, which lifts the odds a lapsed guest orders again.
Keep the offer honest and simple. A clear reason to come back beats a complicated discount.